THE STRUCTURE OF A PERFECT REEL

Is there such a thing as a perfect reel? Turns out, there might be. There seems to be a structure that just works. What are it’s components? Let’s find out

Lesson 1: The structure of a perfect reel

3 part video. Part 1: The Structure (hook, main part, incentive at the end), part 2: A story within your reel, part 3: timing of the clips- 2 to 3 seconds


LESSON 2: Types of Shots

One that peaks curiosity

One that engages the monkey brain

One that shows an emotion, raises an emotion- we’re all interested in other people


Lesson 3: The Hook

What's the hook

Types of hooks-verbal and visual

Examples of verbal hooks

Examples of visual hooks


Lesson 4:Incentive at the end